| |
About Us
Creative Connections NW is an innovative, one-stop resource for clients seeking marketing and advertising expertise.
|
We are structured as a "virtual advertising agency." We offer our clients a choice from more than 400 professionals.
|
|
|
We are "matchmakers" for marketing and advertising contracts and projects. Because of our unique structure, we are able to select from a large universe of award-winning experts.
|
|
|
Unlike a traditional agency, our clients are not limited to a choice of our "employees." We have interviewed and screened hundreds of professionals for our vast Talent Network. We match personalities as well as expertise to each client request.
|
|
|
For each client request, we select the best creative and marketing service professional(s) to perform the work that meets the client’s needs.
|
|
|
After we make a successful "match," we monitor and evaluate the creative contractor’s performance and act as a liaison between the client and the marketing professional(s) as needed.
|
|
|
Because of our virtual structure, we do not have the overhead of traditional agencies, and our clients receive substantial cost savings as a result of our reduced overhead and staffing costs.
|
|
|
Our clients receive more personal attention and service from our creative professionals — they each own their own business, and they have a tremendous vested interest in providing the best possible service and results for clients.
|
The Mission and Vision
of Creative Connections NW
Our mission is to provide a win-win matchmaking service saving clients time and money in their selection of marketing and advertising experts.
Our goal is to make the selection process easy and satisfying for our clients.
Our vision is to provide equal opportunities for small, boutique-size firms and self-employed individuals to compete for business that was previously directed to large, traditional ad agencies and large design/PR firms.
History of the Firm
Creative Connections NW was launched in March of 1996 as an innovative resource for clients seeking an alternative or additional resource to traditional advertising agency services.
The idea for our service was hatched by our company founder, Ingrid Carruthers, while she worked as an advertising executive with Washington Transit Advertising. She noted the trend of many clients seeking referrals to a variety of marketing and advertising experts for ala carte needs. At the same time, she saw the increase in independent creative professionals working directly with clients. The missing link appeared to be a "clearinghouse" of creative talent that would serve as a central resource for clients; a hybrid "matchmaking" service!
Ingrid conducted a year of market research in 1995, and began building the foundation of the company. Joined by a former client of Washington Transit Advertising, Heidi Bright, together they launched the introduction of Creative Connections in the Pacific Northwest. Ingrid currently serves as Founder and Chairman of the firm and continues to direct the company's growth. Heidi has taken over the role of President and CEO, operating and promoting the firm's unique service.
|
|
